| 7 | Intro to Business Studies - goods/services, production processes, business sectors, gap in the market. Alford project which involves planning for and conducting primary and secondary research, summarising their finding and creating a business idea (career based) that would fill a gap in the market. | Objectives of a business. Deciding on products their Alford shop would sell considering cost of buying, mark up and selling price, profit/loss and fixed/variable costs. To confidently understand financial terms and be able to make basic calculations. Enterprise and entrepreneurship - careers. | Revision and Jan exam. To understand what advertising is and the different methods which can be used. Create a slogan and radio advert for their Alford shop. Perform these to the class. | Introduction to the marketing mix - product, price, place, promotion - careers/roles in marketing. Introduce ownership types relating to Cadbury. Introduce the Cadbury Project to student. | Conduct some research into Cadbury - timeline, marketing mix. Project - create your own chocolate bar idea. Students have the opportunity to physically make this during the holidays. | Cadbury World Trip including a trip report. Extension strategies, and production methods including job and flow production. Practical tasks will be used to teach this, followed by quality control methods. |
| 9 | What a business is, how they operate and the reasons for starting a business, enterprise and entrepreneurs (careers), creating a business plan, how a business can be set up and owned and how to select an appropriate business location. | Functions in a business, the sectors in which they operate, identify a range of stakeholders and conduct primary and secondary research to inform a business plan. Careers - students to choose a business they may have an interest in career wise. | Selecting an appropriate marketing mix including product, price, place and promotion. 'Dynamic nature of business' by looking at how external forces e.g. technology, the economy, legislation and environmental aspects impact businesses. Careers - economic employment. | Effects of competition, producing a SWOT analysis, methods of production, types of employment (careers) and organisational structures. | Importance of managing finance in a business, financial terms and making financial calculations.
Final business plan updates. It will then be completed and printed. | Careers in business including recruitment process and documentation, CV writing, exploring jobs and careers in Business. Visit to Farmer Brown's and mini-project on sectors. |
| 10 | Business in the Real World - basic functions and types of business, business sectors, business enterprise and entrepreneurship (potential career), business ownership, aims and objectives, stakeholders, expanding a business, unit cost calculations and the economic climate (labour market).
| Business Operations - production processes including job and flow production methods, efficiency in production, legislation, factors effecting choice of supplier, procurement and logistics and supply chain management. | Business Operations - the concept of quality, ethical and environmental considerations focused around the operations of a business, what makes good customer service and the methods used to provide this and how ICT advances have allowed for customer service to develop. | Human resources - Organisational structures including flat and tall structures, recruitment including internal and external methods. The recruitment and selection process and documentation (careers) and legislation. | Human Resources - motivation including financial and non-financial methods lined to different careers, training including induction, on the job and off the job and ethical consideration linked to operations carried out by the Human Resource Department. | Mock exams. Students catch up, recap & revise. Research project set which covers components on exam paper 1. |
| 11 | Marketing - identifying and satisfying customer needs, segmentation, market research, 'product' in the marketing mix including product differentiation, product lifecycle and product portfolio (Boston matrix), | Marketing - 'price' - methods and factors influencing price, 'Promotion' - methods and the factors influencing the selection, 'Place' - distribution channels. Ethical considerations and consumer law, E/M commerce, digital communication, globalisation (careers) and the competitive environment. | Finance - sources of finance, both internal and external, how interest rates affect businesses, both positively and negatively, cash flow and ethical considerations related to the financial operations within a business. | Finance - financial terms and calculations, exchange rates for businesses that import/export, average rate of return covering why businesses need to invest, the importance of breaking even and how this can be calculated. | Finance - financial statements including the income statement and balance sheet - the reasons for preparing them, the importance of them and components of each. Interpreting data from financial statements and making judgements on performance. | Develop your knowledge of ‘real world’ business issues, including reading appropriate newspapers/watching appropriate programmes on TV, including the News, ‘The Apprentice’, and ‘Dragons Den’. Use the websites provided in order to do some further reading around the subject.
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| 12 | Unit 1: Introduction to business- objectives, ownership types and external influences on a business.
Unit 2: Managers, leadership and decision making-Understanding the roles of managers and leadership styles. Understanding the scientific decision making method- decision trees.
| Unit 2: Analysing stakeholder influence.
Unit 3: Marketing- Understanding key marketing objectives and marketing data, including research methods and elasticity. Analysing STP (Segmenting, Targeting and Positioning) and the 7 P's of the marketing mix. | Unit 4: Operational performance- Identifying key operational objectives and data. Analysing how to improve efficiency, productivity, quality and supply chain management. | Unit 5: Financial performance: Identifying key financial objectives and calculating financial forecasts including budgets, cash flow and break even. Calculating profit margins and evaluating appropiate sources of finance for difference purposes. | Unit 6: Human Resource performance: Identifying key financial objectives and data. Analysing how to manage and improve organisational design, the human resource flow and motivation and engagement. Understanding ways to improve employer- employee relations. | June 12 exam:
Starting year 2 content 7.1 & 7.3, Mission statements, SWOT analysis and undersatnding how to analyse the overall performance of a business. |
| 13 | Continuing with year 2 content.
Calculating and analysing financial ratios. Analysing the external environment of a business- political, legal, economic, social and technological change. | Unit 7:Analysing the competitive environment and carrying out investment appraisal.
Unit 8: Analysing strategic direction including Ansoff's matrix and strategic positioning using Porter's and Bowman's models. | Unit 9: Analysing strategic methods, growth, retrenchment, innovation, internationalisation and digital technology.
Unit 10: Analysing how to manage change when pursuing a strategy, including overcoming resistance to change. | Unit 10: Understanding how to manage organisational culture and how to implement a strategy. Analysing problems when carrying out a strategy and the reasons why strategies fail.
| Revision | N/A |